Dermatology is two businesses reported as one.
Medical dermatology is volume, insurance and referral. Cosmetic dermatology is cash and margin. They share a website, a phone number and a diary, and almost every practice reports them as a single number, which makes the profitable half invisible.
Available to practices across the United States and Canada.
787,400 US searches a month, on these terms alone.
Average cost per click $8.76. Pulled from DataForSEO on 24 August 2026. This is a sample of the specialty rather than the whole of it, so read it as a floor.
| Term | Searches/mo | Cost per click |
|---|---|---|
| dermatologist near me | 673,000 | $5.08 |
| laser hair removal near me | 110,000 | $15.81 |
| cosmetic dermatologist near me | 4,400 | $5.39 |
Why dermatology measurement fails in its own way.
One funnel, two economics
"dermatologist near me" runs 673,000 searches a month at a $5.08 cost per click. "laser hair removal near me" runs 110,000 at $15.81, three times the price for a fraction of the volume. Blended together, the cosmetic side subsidises a cost per lead that says nothing useful about either business.
The cheap traffic is the wrong traffic
Medical dermatology searches are enormous and inexpensive, which makes campaigns look efficient while filling the diary with appointments that carry insurance economics rather than cash margin.
Cosmetic intent is a small fraction of visible demand
"cosmetic dermatologist near me" is 4,400 a month against 673,000 for the general term. Reaching cosmetic patients means treatment-level targeting rather than specialty-level, and that requires the tracking to separate them at capture.
Referral traffic gets miscredited
Physician referral is a major channel in medical derm and leaves almost no digital trace, so it surfaces as direct or branded search and quietly inflates whichever channel was last touched.
The first thing we would fix.
Separate medical and cosmetic at the point of capture, then report them apart permanently. Most practices discover the cosmetic side has been funding a blended number that made the medical side look better than it is.
Asked and answered.
Do you work with dermatology practices in the US and Canada?
Yes. The work is remote and the systems are cloud-based, so the engagement runs the same way it would for a practice down the road. Calls are scheduled in your timezone.
Where did these search figures come from?
A DataForSEO US search-volume pull on 24 August 2026. They cover the sampled terms listed on this page rather than the whole specialty, so treat them as a floor. We can pull the full set for your specific treatments and city on the call.
How does HIPAA affect the tracking?
Advertising platforms are not HIPAA compliant and are treated as non-HIPAA third parties, so the measurement is built so protected health information never reaches them. Where an engagement requires access to PHI, a Business Associate Agreement is executed first.
Bring your numbers, not a brief.
Thirty minutes, your real spend and enquiries, and an honest read on which layer is costing you most.