Plastic surgery patients decide slower than the tracking allows.
A surgical decision takes months. Google keeps a click identifier for ninety days. That single mismatch means a meaningful share of surgical revenue can never be reported back to the channel that produced it, and no amount of campaign work changes it.
Available to practices across the United States and Canada.
24,700 US searches a month, on these terms alone.
Average cost per click $7.26. Pulled from DataForSEO on 24 August 2026. This is a sample of the specialty rather than the whole of it, so read it as a floor.
| Term | Searches/mo | Cost per click |
|---|---|---|
| mommy makeover cost | 14,800 | $7.30 |
| breast augmentation cost | 9,900 | $7.22 |
Why plastic and cosmetic surgery measurement fails in its own way.
The decision outlives the attribution window
Google discards a click identifier after 90 days and enhanced conversions for leads after 63. A patient who researches in March and books surgery in August cannot be connected to the click that started it. This is structural, not a configuration error.
Cost research is the dominant intent
The highest-volume terms here are cost queries, not booking queries. That traffic is early, and treating it as a conversion channel produces a cost per lead that looks catastrophic against a business that is actually working.
Consultation and surgery are different events
A booked consultation and a booked procedure are weeks apart and worth very different amounts. Uploading the consultation with a surgical value overstates; uploading the surgery misses the window. Choosing which to send is the central decision.
Volume is low, so noise is high
A few dozen surgical cases a month cannot produce a statistically clean read on four channels. This is one of the specialties where incrementality testing beats attribution outright.
The first thing we would fix.
Upload consultation attended, valued at the historical rate at which consultations convert to surgery. It arrives inside the window, it correlates with revenue, and it is the only signal the platform can actually learn from.
Asked and answered.
Do you work with plastic and cosmetic surgery practices in the US and Canada?
Yes. The work is remote and the systems are cloud-based, so the engagement runs the same way it would for a practice down the road. Calls are scheduled in your timezone.
Where did these search figures come from?
A DataForSEO US search-volume pull on 24 August 2026. They cover the sampled terms listed on this page rather than the whole specialty, so treat them as a floor. We can pull the full set for your specific treatments and city on the call.
How does HIPAA affect the tracking?
Advertising platforms are not HIPAA compliant and are treated as non-HIPAA third parties, so the measurement is built so protected health information never reaches them. Where an engagement requires access to PHI, a Business Associate Agreement is executed first.
Bring your numbers, not a brief.
Thirty minutes, your real spend and enquiries, and an honest read on which layer is costing you most.