Start with the leak, not the retainer.
You do not buy three layers on day one, and we do not want you to. Most engagements begin with a diagnostic or a single build. The ongoing work only makes sense once something is already earning.
Priced by the problem, not by the hour.
| Dimension | Diagnostic | One build | The stack, operated |
|---|---|---|---|
| Commitment | Fixed fee, ten days | Fixed scope and timeline | Month to month |
| Scope | All three layers read | One service, one problem | All three layers run |
| You receive | Roadmap and the numbers behind it | A defined outcome | Ongoing operation |
| Reviewed against | Booked treatments at risk | The scoped outcome | Cost per booked treatment |
| Best when | You do not yet know which layer leaks | You know the problem | Something we built already earns |
Every one of these ends with you knowing a number you did not know before.
Diagnostic · fixed fee, ten days
We read all three layers and size every gap in booked treatments rather than opinions. You get the roadmap and the numbers behind it, and you keep both whether or not we carry on. Most engagements start here because it is the cheapest way to find out we are wrong.
One build · fixed scope, fixed timeline
A single service, scoped to one problem. An attribution rebuild, a roster tool, a front-desk automation, a shoot. You are buying a defined outcome, not a monthly commitment.
The stack, operated · month to month
All three layers run as an ongoing engagement, reviewed monthly against cost per booked treatment. This only makes sense once something we built is already earning, which is why almost nobody starts here.
Terms an owner would write.
The parts most agreements leave vague, stated up front.
Your accounts, always
Ad accounts, CRM, dashboards and code are yours from day one and can be revoked at any time. Nothing is locked behind our licence.
Reported in revenue
Cost per booked treatment, per market. If a channel is not producing treatments we will tell you before you ask.
No long lock-ins
Ongoing work runs month to month once the build is delivered. If we stop earning our fee, leaving should be easy.
Compliance included
A BAA before integrations go live, consent language on forms, quiet hours configured per state. Not a line item.
Not sure which of the three fits?
Describe the operation in thirty minutes and we will tell you which one is honest for where you are, including when the answer is none of them yet.